soulbottles – Kampagnenentwicklung zum Launch soulbottles steel light

soulbottles are sustainable drinking bottles. The new soulbottles steel light have been introduced in September 2021. They are extra light, single-walled stainless steel drinking bottles - and they come in three new sizes. So anyone can find the right soulbottle.
In order to accompany the launch appropriately, we have supported soulbottles with the development of a campaign to attract attention for the website and in social media.

The slogan ”größer. kleiner. light.” (bigger. smaller. light.) is the framework for the campaign. It's supplemented by the subline ”Nichts lighter als das” (Nothing lighter than that) when the advantages of the soulbottles are communicated.
For the total of six new bottles, we have developed a number of other entertaining “light” pun lines that are used both in product texts and in social media. We also wrote the long copies for the campaign page (from the introduction to the various product texts).

Make the world a little better? Nichts lighter als das.

In cooperation with:
soulbottles