AbZ-Pharma: Explanatory films & mailings

AbZ-Pharma is one of the best-priced suppliers in the generics industry. In addition, AbZ has made it its business to make the day-to-day work of pharmaceutical technical assistants in pharmacies more colorful. This is implemented through delightful and funny campaigns, which entertain and present complex medical topics in an unconventional way.
In cooperation with Hopf Strategie and the design agency Keenly we developed a series of explanatory films to refresh the knowledge of our professional audience, as well as advertising mail with informatory products like a coat pocket adviser as support for the PTAs in face-to-face customer consultations.

In cooperation with:
Hopf Strategie, Keenly and Krane & Rabe.